Gatorz Eyewear is a wholly-owned subsidiary of Gatorz Inc. with its head office located just outside of San Diego, carrying on the business of designing, manufacturing, distributing and marketing aircraft brushed billet aluminum and plastic action performance eyewear, including sunglasses and accessories targeted to the auto racing, motorcycle, motocross, sky diving and other sports fans and enthusiasts.

Gatorz Eyewear products are distributed through approximately five hundred independent retail stores in the United States and internationally through agents in Australia, Austria, Canada, Belgium, Denmark, Estonia, Finland, France, Germany, Norway, Spain, Sweden, Switzerland, U.K., and North and South American duty free stores.

Gatorz Eyewear products are marketed through traditional advertising channels as well as certain contractual endorsements by celebrity athletes including Marco and Michael Andretti, Kurt Busch, Sam Hornish Jr., and Alex Tagliani. In addition, Gatorz sponsors about eighteen amateur drivers at various levels of competition, as well as other athletes in a variety of sports.